Brand Guidelines
Customer-consented, SKU-level purchase data infrastructure.
ariodata.com
v2.1
March 2026
01 — Logo
Logo
The Ario logo is a custom wordmark with a distinctive open-stroke "a" and two blue dots. The dots are integral to the mark — one floats above-left of the "a", one sits above the junction of "r" and "i". Never alter, recreate, or reinterpret the logo.
Clear Space
x
x
x
x
Maintain clear space equal to the height of the "o" on all sides. No other graphic elements should enter this zone.
Minimum Size
Minimum width: 80px for digital, 20mm for print. Below this size the dots lose legibility.
02 — Color
Color Palette
A restrained palette built around one strong blue. The blue carries all accent duties: dots, links, buttons, and highlights.
Primary
Blue
#2B5CFF
Accent, dots, buttons, links
Blue Deep
#1A4AE6
Hover states
Blue Pale
#EEF2FF
Light backgrounds, tags
Neutrals
Ink
#111111
Body text, logo letterforms
Ink Soft
#2A2A2A
Secondary text
Ink Muted
#555555
Descriptions, captions
Ink Faint
#777777
Metadata, labels
Paper
#F7F7F5
Page and card backgrounds
Rule
#E0E0E0
Dividers, borders
Dark
#0A0A0A
Dark backgrounds, nav
03 — Typography
Typography
Two typefaces, each with a clear role. Satoshi for everything verbal, JetBrains Mono for labels and code.
900 — Black
Customer-consented purchase data infrastructure
700 — Bold
Cross-retailer visibility into real consumer behavior
600 — Semi-Bold
See what consumers actually buy
400 — Regular
Ario provides customer-consented, SKU-level purchase data across major retailers. Every transaction is real, permissioned, and resolved to the product level.
500 — Medium
Purchase Intelligence · SKU-Level · Cross-Retailer
400 — Regular
const retailers = ["amazon", "kroger", "instacart", "target"];
04 — Voice
Voice & Tone
Ario speaks plainly about what it does. No hype, no hedging. The data speaks for itself.
"We don't predict — we show you what already happened."
Vocabulary
customer-consented
SKU-level
cross-retailer
purchase intelligence
ground truth
revealed preference
consent-based
transaction-level