Ario ariodata.com

Verified behavioral intelligence
that tells you what's really going on.

Ario CoreLens is built on permissioned, SKU-level purchase data from Amazon and other top retailers — going back years, continuously, from the same people over time. Whether a report tracks a market shift or your own buyers, it shows you exactly how the change lands on you: your products, your brand, your buyers, your share, and the competitors around you — not just the category.

Industry Pulse
Deep dives on the forces reshaping CPG — GLP-1, private label, Gen Z, Prime Day — surfaced before they're obvious.
01
How are GLP-1 buyers shopping differently for food?
Each basket the year before vs. after onset — what softens, what rises, and which brands gain or slip.
02
Where are buyers trading down — and who's catching them?
Category-by-category switching to private label, and who leaves versus who stays loyal.
03
How did inflation change what people actually buy?
Price pass-through and real elasticity by category — smaller packs, fewer units, switching, trading down.
04
How does Gen Z really shop?
How loyal they are, how readily they buy dupes, what they over-index on, and how fast they move on.
05
Is premium pet food still on the rise — and who's trading up?
Fresh, freeze-dried, and premium brands gaining ground, and where the trade-up dollars come from.
06
Who's winning the energy-drink wars?
Share movement among Celsius, Alani, Red Bull and Monster — who switches to whom, and the demographics behind each.
07
Which Prime Day spikes actually stick?
Separates habit-forming, incremental demand from one-time deal-seeking, by category and brand.
08
What does the new-parent buying journey look like?
The category sequence as a baby arrives and grows, and who wins the first purchase at each stage.
Brand Vitals
Always-on reads on your own buyers — who's buying, where they switch, how the wallet splits, and how loyal they stay.
09
How is the category wallet split among your buyers?
True share of wallet — how much category spend goes to you versus each competitor.
10
When buyers leave, where do they actually go?
Follows lapsing buyers to their next purchase to quantify leakage and target win-back.
11
What products land in the same basket as mine?
The strongest adjacencies in your buyers' baskets — for bundling, partnerships, and media.
12
Who are my buyers on Amazon, really?
Age, income, household, and region drawn from real purchases — not surveys.
13
How often do my buyers come back?
Repeat cadence, light versus heavy buyers, and subscription or replenishment behavior.
14
How sticky is my buyer base?
Repeat rate, cohort retention curves, and the share of one-time versus loyal buyers.

Recent and ongoing studies — with new topics added continuously.

Ario enterprise@ariodata.com
ariodata.com