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Closing the Say–Do Gap

A Consented Data Connection for SurveyMonkey

March 2026 — Confidential

Agenda
  1. File 01
    What We Do
    Consented ecommerce data connections
  2. File 02
    Why It Matters
    Closing the gap between what people say and what they buy
  3. File 03
    A Specific Question
    One integration pattern we'd like to explore with you

We're here to understand whether one specific integration pattern is possible on SurveyMonkey — and if so, what constraints you'd need.

01
Section One
What We Do
What Is Ario

A consented data connector for ecommerce

Retailers can ingest, as first-party data, permissioned and identified user transaction history from anywhere (say, Amazon).

Ario data flow: Amazon → Customer → Kroger
The Process

How it works

How We Work With Customers

Question 11

Step 01

Brand Sends Survey Invite

Standard survey questions 1–10

→
Step 02

Question 11

Connect your Amazon / grocery / travel data

→
Step 03

Data Flows Back

Purchase behavior enriches survey responses

This is where the say–do gap closes.

02
Section Two
Why Customers
Want It
The Say–Do Gap

What they say ≠ what they buy

Self-Reported Survey

Q: Which pet food brand do you buy most often?
A: Purina — I've been loyal for years
High confidence, single-brand identity

Actual Purchase Data via Ario

12-month spend breakdown:

Purina
38% ($456)
Blue Buffalo
31% ($372)
Chewy PL
22% ($264)
Other
9% ($108)
60% of spend went to competitors — invisible without Question 11
Not Replacing Surveys — Extending Them

Two data streams, one richer picture

Survey Responses

Attitudes, preferences, intent, satisfaction scores.

Updated per survey wave.

Purchase Data via Ario

Actual spend, brand mix, category shifts, competitive behavior.

Updated continuously.

Together they create a more accurate consumer profile than either alone.